Pre-Suasion by Robert Cialdini

Description

Unlock the cutting-edge science of influence with Robert Cialdini’s groundbreaking work, ‘Pre-Suasion: A Revolutionary Way to Influence and Persuade.’ Building on his seminal bestseller ‘Influence,’ Cialdini delves into the crucial concept of ‘pre-suasion’ – the art of arranging for recipients to be receptive to a message *before* they encounter it. This book reveals how skilled persuaders ethically prepare their audience’s minds by directing their attention to specific concepts or ideas just prior to making a request. Cialdini illustrates with compelling research and real-world examples how subtle shifts in focus or framing can dramatically increase compliance and agreement. ‘Pre-Suasion’ uncovers the psychological triggers that make people more open to persuasion, from the power of associations and metaphors to the strategic use of curiosity and self-relevance. It’s an indispensable guide for anyone in sales, marketing, negotiation, or simply seeking to become a more effective communicator. Prepare to gain a profound understanding of how to ethically shape perceptions and set the stage for successful influence, transforming your approach to persuasion.